Longtime neighbors, Label Experience and Sézane finally meet!
Finally, our paths finally cross. And to celebrate this first collaboration between Sézane and Label Experience, there is no question of a single boutique or a single pop-up, the mission is large-scale: to make Sézane’s colors travel throughout France! Because nothing gets lost, shoes, dresses, sailors and scarves are now traveling to special, temporary places in several of France’s biggest cities.
Nothing is lost, everything is transformedWho hasn’t entered a Sézane apartment during a sunny Parisian stroll? Felt the charm of its wooded atmosphere and smelled the sweet smell of its flowers? Our mission was to be inspired by the know-how and premium and irreproachable brand image, and make it travel. From our collaboration was born a set of furniture ready to travel! A responsible, clever and robust furniture that allows the brand to set up its new ephemeral stores in record time.
Because Sézane is agile, travels, moves and must be able to welcome its visitors from city to city in record time. As a result – and because the product is at the heart of everything – the display elements are rigorously chosen to adapt both to the items that dress it and to the places they dress. The furniture draws inspiration from the brand’s universe, and the racks were even specifically designed for the occasion, always respecting the style and elegance of the house. The atmosphere is vintage and poetic. The shelves have a walnut-effect finish, the carpets are made of raffia… The doors of these new apartments open onto a “summer” world, flowery and exotic. You know you’re at Sézane, and you can feel it. Everywhere, all the time.Read More
Stéphanie will remember for a long time her Paris-Lyon trip by TGV with a... bench!
5CITIES 3MONTHS 2BRANDS 2500KM