Retail
Sézane
The Context
Longtime neighbors, Label Experience and Sézane finally meet!
Finally, our paths finally cross. And to celebrate this first collaboration between Sézane and Label Experience, there is no question of a single boutique or a single pop-up, the mission is large-scale: to make Sézane’s colors travel throughout France! Because nothing gets lost, shoes, dresses, sailors and scarves are now traveling to special, temporary places in several of France’s biggest cities.
The Project
Nothing is lost, everything is transformed
Who hasn’t entered a Sézane apartment during a sunny Parisian stroll? Felt the charm of its wooded atmosphere and smelled the sweet smell of its flowers? Our mission was to be inspired by the know-how and premium and irreproachable brand image, and make it travel. From our collaboration was born a set of furniture ready to travel! A responsible, clever and robust furniture that allows the brand to set up its new ephemeral stores in record time.
#ANECDOTE
Stéphanie will remember for a long time her Paris-Lyon trip by TGV with a... bench!
