Retail

Sézane

Client

Sézane

Year

2022

Specificity

Itinerant pop-up

Surface

880 m2

Localization

France

photos credits

Sézane

Entrusted Missions

Marketing concept
Architectural concept
Signage concept
Monitoring of implementation

The Context

Longtime neighbors, Label Experience and Sézane finally meet!

Finally, our paths finally cross. And to celebrate this first collaboration between Sézane and Label Experience, there is no question of a single boutique or a single pop-up, the mission is large-scale: to make Sézane’s colors travel throughout France! Because nothing gets lost, shoes, dresses, sailors and scarves are now traveling to special, temporary places in several of France’s biggest cities.

The Project

Nothing is lost, everything is transformed

Who hasn’t entered a Sézane apartment during a sunny Parisian stroll? Felt the charm of its wooded atmosphere and smelled the sweet smell of its flowers?  Our mission was to be inspired by the know-how and premium and irreproachable brand image, and make it travel. From our collaboration was born a set of furniture ready to travel! A responsible, clever and robust furniture that allows the brand to set up its new ephemeral stores in record time.

#ANECDOTE

Stéphanie will remember for a long time her Paris-Lyon trip by TGV with a... bench!

5CITIES 3MONTHS 2BRANDS 2500KM