Workspace
RAISE X SCHOOLAB
The new creation and inspiration house
The Context
Following three years of fantastic teamwork, RaiseLab opened its doors in February 2021. The 2500m² facility has been completely renovated and created for its tenants in the heart of Paris' 11th arrondissement.
With coworking spaces, private offices, meeting rooms, creativity rooms, fully adaptable event spaces, hotel rooms, a restaurant, a bar, a rooftop, and a nap room…
RaiseLab now provides its residents with all the services necessary to promote interactions, dialogues, creativity, and collaboration between small businesses and established corporations in order to develop future-focused solutions. For nearly three years, we have imagined every square inch of this building, and followed very closely the evolution of the construction site, from the structural work to the installation of the signage last February and the opening of this building. This one is notable above all for its sustainable design (the building has received an HQE certification at the Exceptional level, the highest possible!), made possible by our collaboration with the architects PDA, in charge of the design of the building, and the construction company Dumez.
The Project
In order to establish the demands and routes of users, our marketing team considered the uses of the various audiences very early on in the project. They advocated two essential concepts: hybridization and modularity of spaces.
In parallel, we imagined a marketing concept, a story, around three notions that unite Raise and Schoolab: collaboration, radiance and imprint. Through space, the objective was to describe each entrepreneur’s journey and how his project developed from meeting his partners to sharing his expertise with other young entrepreneurs. And so the concept of a virtuous circle was born! Each floor represents a stage in the residents’ journey (from the inspiration’s origin to the promulgation of their idea), and the synergies made by all the participants in RaiseLab serve to sustainably foster innovation and creativity. Once the marketing concept was defined, the storytelling was translated architecturally and transcribed into the different spaces. Our interior designers employ hues that get warmer as you move up the levels to convey the idea of a virtuous circle of innovation.
#ANECDOTE
Two additional floors have been created in the original building: the rooftop view of Paris is sure to be spectacular!
