The aim of this project in Caen was to create the first “collider” in Europe. As Olivier Cotinat, co-founder of MoHo, explains it, the MoHo is a place that will encourage people to think in order to solve the biggest challenges we are facing today.
The MoHo will open in 2021 in an old Renault garage of 7,500 m², which required a full interior and exterior renovation!This place, steeped in history, has a strong international resonance therefore, our marketing concept is based on exploring this new “territory”. It is designed to accommodate permanent residents (professionals), occasional residents as well as the general public, that is to say a very heterogeneous, multicultural and multigenerational audience. All of whom will come together: to question everything in order to learn, to develop and to grow. Thus, we have analyzed all their needs to define the different uses of this hybrid place, which will have workspaces to encourage emulation and knowledge sharing, numerous services to make life easier for those who work there, as well as entertainment areas to generate attractiveness for locals.
With all the hard work that Label Experience has put into this project, I’m sure that our place will be stunning!