Hospitality
brussels beer project
Craft brewery 2.0: unique and tasty beers
The Context
After a first taproom in Pigalle, Brussels Beer Project decided to open a new one near the Canal Saint-Martin. Its goal is to offer a full beverage and catering service all day long, as well as open a takeaway to allow its customers to sip their beers on the Canal.
Whether it is for a coffee in the morning, a meal at noon or drinks in the evening, this new Taproom aims to satisfy everyone’s needs, at any time of the day. This was a challenge for our teams, as they needed to create a space that could be experienced day and night, without losing its impact. A cosy place, decorated with concrete, whitewash, wood, white tiles, and a colorful ceiling.
The Project
For this second bar, the idea was to look like the first one, located in Pigalle, while having it its own singularity.
In Pigalle we played with the floor design, adding a thick line of Terrazzo across the entire space. Here Brussels Beer Project’s trademark (the colorful strips) is found everywhere on the ceiling. This was made possible with acoustic panels painted with a colorful pattern, made from the brand’s beer labels… Jungle Joy, Delta IPA, Juice Junkie, Grosse Bertha… They are all there! The rest of the taproom is bright and industrial looking, just like the other one. As for the bathrooms, we used a specific lighting to create a completely different universe: we designed a concrete box lit by neon lights.
#HAPPYCUSTOMER
Thanks a lot again for the work of Label Experience on both bars ! You did a great job !
-> Big up to Fleur, to her professionalism, her motivation and her infinite patience ! Keep up the good work !
It was really nice to work with you !
