brussels beer project

Craft brewery 2.0: unique and tasty beers


Brussels Beer Project






85 m2


Paris, 10th arrondissement

photos credits

Thibault Pousset
& Marlène Huet

Entrusted Missions

Architectural concept
Monitoring of implementation

The Context

After a first taproom in Pigalle, Brussels Beer Project decided to open a new one near the Canal Saint-Martin. Its goal is to offer a full beverage and catering service all day long, as well as open a takeaway to allow its customers to sip their beers on the Canal.

Whether it is for a coffee in the morning, a meal at noon or drinks in the evening, this new Taproom aims to satisfy everyone’s needs, at any time of the day. This was a challenge for our teams, as they needed to create a space that could be experienced day and night, without losing its impact. A cosy place, decorated with concrete, whitewash, wood, white tiles, and a colorful ceiling.

The Project

For this second bar, the idea was to look like the first one, located in Pigalle, while having it its own singularity.

In Pigalle we played with the floor design, adding a thick line of Terrazzo across the entire space. Here Brussels Beer Project’s trademark (the colorful strips) is found everywhere on the ceiling. This was made possible with acoustic panels painted with a colorful pattern, made from the brand’s beer labels… Jungle Joy, Delta IPA, Juice Junkie, Grosse Bertha… They are all there! The rest of the taproom is bright and industrial looking, just like the other one. As for the bathrooms, we used a specific lighting to create a completely different universe: we designed a concrete box lit by neon lights.


Thanks a lot again for the work of Label Experience on both bars ! You did a great job !
-> Big up to Fleur, to her professionalism, her motivation and her infinite patience ! Keep up the good work !
It was really nice to work with you !

Maxime Pecsteen, Co-founder

26colors 1colorful ceiling 116acoustic panels 85m2 11different labels 40L of paint